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Grassroots Marketing: Case Study:
  • Conventions and Meetings
    To promote the "Fashion Nation Tour" initiative with increased visibility of The Source Magazine amongst a target audience of 18-25 year old colleges students in 25 urban and rural markets nationwide.
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Event Brokerage/Publicity: Case Study:
  • DVD Release of "Mixology 101" with Michael Brown
    After several years of promoting Michael Brown as the "Maestro of Mixology" successfully on CNN, The Washington Post, The Today Show, Food & Wine and other media outlets, Couture was charged with revving up the results in 2005, despite a lack of new news.
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International Marketing: Case Study:
  • The Central Bank of Nigeria
    Couture was asked to broker an invitaton only brunch during the Annual World Bank and IMF meetings with world leaders in the banking and financial sectors, while continuing to publicize the advancement of the future after banking sector consolidation for the Nigeria and highlight the objectives of the macroeconomic program set forth by the IMF.
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  • Brasil Case Study
    The Couture Agency was selected to broker events for the Brazilian government. To introduce Brazil culture, tourism and travel to an international audience of business professionals and educators by producing events in the United States.
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  • Africa Finance Corporation Case Study
    Marketing and Public Relations Specialist, Ivy K Pendleton was asked to produce a series of investment forums for the AFC in the United States. These forums were designed to introduce the private international investment sector to investment opportunities in Nigeria and Sub-Saharan Africa.
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Brand Marketing: Case Study:
  • Fidelity Investments Sampling Campaign
    To educate business professionals on the Fidelity.com 401(k) Rollover services available to consumers in the Atlanta metropolitan area.
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Media Buying / Advertisement Placement: Case Study:
  • VDAY
    The Vagina Monologues, created by Eve Ensler and produced by Yetta Young & Associates (YYP), was publicized by the Couture Agency. Couture engaged in dynamic publicity, media placement, viral marketing, logistics support and talent services resulting in a "sold-out" performances.
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Nonprofit & Fundraising Case Study:
  • First Lady Michelle Obama Sojourner Truth Memorial at United States Capitol
    First Lady Michelle Obama and NCBW unveiled bust of Sojourner Truth at the United States Capitol in Washington, DC. Participants included: Speaker Nancy Pelosi, Secretary Hillary Clinton, Harry Reid, John Boehner, Actress Cicely Tyson and others.
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International Organization for Migration Case Study:
  • International Organization for Migration IRAQ Out of Country Voting
    The IOM Out-of-country voting campaign allowed Iraq expatriates residing abroad to become active participants in the electoral process and thus to be represented in the civil and political life at home, even if they are unable or unwilling to return. IOM assisted hundreds of thousands of eligible nationals exercise their right to vote, in a combination of mail and in-person operations in the largest external voting program to date.
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Investment Marketing Case Study:
  • Investment Marketing: Africa Finance Corporation
    Ogun State is called the Gateway State in Nigeria The State Capital is Abeokuta, which is about 80 km North of Lagos, Nigeria's commercial capital. Ogun State is located in South-Western Nigeria, and lies within the tropics and has a population of 3.7million people (2006 Census).
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